Shock Value

In 2007, Timbaland shifted from his role as a producer to lead this project. He invited various pop and hip-hop artists to collaborate. The record acts as a high-speed demonstration of his stuttering percussion and experimental methods.

This collection captures a sleek, digital aesthetic common on radio during 2007. It highlights the merger of non-traditional beatmaking with pop music structures. The work confirms his position as a central figure in the production of that time.