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The Time: What Time Is It?

24 August 1982 · 45 YEARS

What Time Is It?

The Time

Acting under a pseudonym, Prince writes and produces this exercise in the Minneapolis sound. The work highlights signature drum programming and a sleek, icy rhythmic structure.

Morris Day provides charismatic vocals that balance against the cold, machine-driven backing. It is a precise record that defines the post-disco era through calculated, robotic funk.

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