Because The Internet

The internet age and existential dread drive this 2013 project. It functions as a complex multimedia work, featuring a written story that follows a lead character struggling with celebrity in the digital world.

Electronic glitches and soulful R&B melodies define the style here. The music pivots between hard-hitting rap tempos and reflective, airy moods, echoing the fractured pace of online existence. By integrating these different stylistic modes, the project maps the anxiety of a hyper-connected culture.