
29 February 2020 · 7 YEARS
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Bad Bunny
The title translates to a bold declaration that defines the rebellious spirit of the work. It functions as a love letter to classic reggaeton while exploring unpredictable directions for the genre.
This release captured a global moment during a pivotal time for Latin music. Rimas Entertainment helped the artist balance street credibility with massive pop appeal, resulting in a project that feels both fresh and rooted in history.